Sunday, July 1, 2012

Consumer Biz Recap: Ford?s ADMISSION, JCPenney?s MAKEOVER

Ford?s (NYSE:F) warning of possible losses on a global scale gets the historic automaker kicked off Citigroup?s Top Picks Live list, and its shares beaten up on Friday. It seems now that Ford is no different than its rival in Europe, as it must now decide among tough options in downsizing in that region. On the upside, SA author Daniel Radkovich take Ford?s warning with a grain of salt, when he takes into consideration his confidence that the company can turn all its segments into profit-makers, plus and the auto industry?s potential to redound as a whole. From all that, Radkovich forecasts a price range for Ford between $26 to $36 within 3 to 5 years as doable. Supposing that he is onto something, the current share price-as-entry-point looks tempting.

Don?t Miss: Are Auto Repair Stocks BREAKING DOWN?

Is this really a good idea? Comcast?s (NASDAQ:CMCSA) NBC is going to treat the captive audience it will have during the Summer Olympic Games, to heavy promotion of its slate of 16 new TV shows scheduled to debut in the fall. NBC will have, through its Olympic exposure, a way out of its fourth-place status among the major broadcasters, but it should be cautious to not overwhelm viewers or to cannibalize its opportunity to sell advertising.

J.C. Penney?s (NYSE:JCP) goal of refurbishing its stores across the U.S. goes forward, as it hires local contractors to begin renovations. The image to be created by the redo is hundreds of brand-related boutiques within stores, in a ?town square? concept. It remains to be seen, however, if all this new paint will adequately replace having good, old fashioned, sales.

Was it headline news of the ?Fast and Furious? affair, or a positive guidance report? Shares of Sturm Ruger (NYSE:RGR) rally on word that its peer Smith & Wesson (NASDAQ:SWHC) exceeds profit estimates and raises its fiscal year 2013 guidance. Shares of both companies rocketed up on Friday.

Don?t Miss: Nike Earnings: Margins SHRINK, Stock DROPS Like a Rock.

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