Users will not be able to opt out of seeing the adverts
3:41pm UK, Wednesday December 21, 2011
The aim of the ads is to allow brands to reach users whose friends have "liked", commented on or in some way interacted with their page.
Sponsored stories currently show up on the right-hand side of the social networking site's homepage, alongside other adverts.
But the change will make them much more prominent.
The site has previously experimented with putting adverts into the news feeds in 2008, but has now decided to make the adverts permanent.
Facebook spokespersonOur goal is to do this thoughtfully and slowly. We hope to show people no more than one sponsored story in their news feeds per day and the story will be clearly labelled.
Ads appearing in the news feed will show alongside the usual status updates, photos and comments from users' Facebook friends, and will look similar to normal updates.
The only clue as to their true status will be the word "Sponsored", which will appear at the bottom right hand corner of the posting.
Facebook has said users will see no more than one advert in the news feed per day and they will only feature stories about friends or pages that users already "like".
Users will not be able to opt out of seeing the adverts, however.
A Facebook spokesperson said: "Starting early next year, we will gradually begin showing sponsored stories in news feed.
"Our goal is to do this thoughtfully and slowly.
"We hope to show people no more than one sponsored story in their news feeds per day and the story will be clearly labelled."
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